Cookie policy
Last updated: 23 October 2026
A cookie is a small file that a website stores in your browser. Some services use your browser’s local storage (localStorage) instead. Below we simply call both "cookies".
Without your consent we only use strictly necessary cookies. Analytics and marketing cookies are only loaded after you choose to allow them. Refusing is as easy as accepting, and refusing has no effect on your visit or your booking.
Changing or withdrawing your choice
You can change or withdraw your choice at any time with the button below or via "Cookie settings" at the bottom of every page. If you withdraw your consent, we delete the pureheaven.be cookies that we can delete (such as _ga and _gcl_au). LinkedIn cookies are stored on the linkedin.com domain; you can clear them in your browser settings. We ask for your choice again after 6 months at the latest.
Strictly necessary (always on)
| Cookie | Purpose | Provider | Duration |
|---|---|---|---|
ph_consent (local storage) | Stores your cookie choice, with date and version. | Pure Heaven | 6 months |
Salonized | Online booking. The booking module is loaded from Salonized. In our test it did not set any cookies. | Salonized | No cookies observed |
Analytics (only with your consent)
| Cookie | Purpose | Provider | Duration |
|---|---|---|---|
Matomo | Statistics about how the site is used, processed on our own server in the EU. Matomo sets no cookies. Your IP address is shortened before it is stored and Do Not Track is respected. Raw visit data is deleted after 30 days, aggregated statistics after 12 months. This data is not shared with third parties. | Pure Heaven (Matomo, self-hosted) | No cookies; raw data 30 days |
_ga | Distinguishes visitors for statistics. | Google (Google Analytics) | Up to 2 years |
_ga_YSGVV07G26 | Keeps track of the session for statistics. | Google (Google Analytics) | Up to 2 years |
_ga_VN7RMV6243 | Keeps track of the session for statistics. | Google (Google Analytics) | Up to 2 years |
Marketing and advertising (only with your consent)
| Cookie | Purpose | Provider | Duration |
|---|---|---|---|
_gcl_au | Links a click on a Google ad to a visit or booking. | Google (Google Ads) | 90 days |
_gcl_ls (local storage) | Stores information about a click on a Google ad. | Google (Google Ads) | Until you withdraw consent |
bcookie | Recognises your browser for the LinkedIn Insight Tag. | 1 year | |
lidc | Selects the right LinkedIn data centre. | 1 day | |
__cf_bm | Bot protection for LinkedIn. | LinkedIn (via Cloudflare) | 30 minutes |
li_adsId (local storage) | Measures the results of LinkedIn ads. | Until you withdraw consent | |
_fbp | Measures the results of Facebook and Instagram ads. The Meta script is loaded, but this cookie was not set in our test. | Meta (Facebook) | 90 days |
Sharing with third parties
Matomo statistics stay on our own server. Google, Meta and LinkedIn process the data from analytics and marketing cookies as independent services, also outside the European Union. You can find more information in their own privacy policies.
Questions
Pure Heaven, Oude Veurnestraat 6, 8900 Ieper, Belgium. Email: info@pureheaven.be. You can also lodge a complaint with the Belgian Data Protection Authority: www.dataprotectionauthority.be.